It’s having the power to say what you need to say. It’s not having your body language undercut what you’re trying to express. Or, to quote Cuddy’s definition: “The state of being attuned to and able to comfortably express our true thoughts, feelings, values and potential.”Īmen. So I was thrilled to read Presence, because in it Cuddy clearly spells out the importance of both affirmation and strong body language to creating presence, which is what she calls the happy confluence of confidence, comfort, and expressiveness in the moment. I thought Cuddy was missing a trick by not addressing the whole unconscious mind – body movement – conscious thought progression. You also need to work directly on the unconscious mind by affirming your confidence or success or whatever is your particular need. That bothered me, because my experience and work with my clients suggests that the unconscious mind will still send up those little thoughts that undermine your confidence if all you do is power pose.
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